︎








Using
Machines
to connect
humans

︎Contact me





︎︎︎

Test my skills:

CREATIVITY

I am a linguistic engineer with the proven ability to solve complex problems, produce innovative campaigns and develop value-added business opportunities.

Business

Creative mind meets C-suite training; I have strengths in communications, brand strategy, market analytics, forecasting and entrepreneurship.

Technology

I can turn first-party data into marketable insights. I enjoy diving deep into data sources and finding innovative ways to meet consumer needs and improve experiences.


︎See the resume




Remix Artist Collective



This project was a cult-inspired dream come true. I helped write, produce and design this music video and interactive social media campaign.


︎See the work




Dunkin’ Donuts




I energized customer engagement with digital content, pop-up concerts and interactive event signage that brought the most epic coffee breaks to major cities around the country.  


︎See the work






Santander Bank




Being a bank doesn't mean being a jerk. To introduce Spanish bank brand Santander to the U.S. market, I developed a campaign about how respect adds up.



︎See the work



To see more work, drop me a line.



781 - 242 - 2283


CREDENTIALS


Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024

M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013

Experience


Publicis Groupe, Senior Copywriter
May 2022 to present
•    Develops strategic brand campaigns for clients like Bank of America, Walmart and USAA.
•    Specializes in User Interface, User Experience and Artificial Intelligence.

VCU Enterprise Marketing and Communications, Senior Copywriter
December 2017 to May 2022
•    Led the university's brand messaging to drive recruitment.
•    Transitioned my team to a digital-first strategy. Increased video production 10x.

Arnold Worldwide, Freelance Copywriter
July 2017 to January 2018 
•    Launched the campaign that introduced Santander Bank to North America.
•    Wrote direct marketing copy for Carnival Cruise Lines.

Hill Holliday, Copywriter
September 2014 to July 2017
•    Boosted brand affinity through in-store and out-of-home consumer experiences for Dunkin’ Donuts.
•    Managed and directed social media content for Liberty Mutual’s B2B audiences.

Martin Agency, Copywriter Intern
January 2014 to September 2014
•    Collaborated with R&D to create interactive events and social media campaigns
•    Expanded new markets through digital campaigns and content for Universal Music Group, Cool Whip, Moen  


SUPERLATIVES


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
︎ Young Lions / Digital - 2015 bronze