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CREDENTIALS


Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024

M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013

Experience


Publicis Groupe, Senior Copywriter
May 2022 to present
•    Develops strategic campaigns for clients like Bank of America, Walmart and Visa.
•    Specializes in brand development, user experience and artificial intelligence.
•    Seamlessly works across departments using Figma and Jira.


VCU Enterprise Marketing and Communications, Senior Copywriter
December 2017 to May 2022
•    Led the university's brand messaging to drive recruitment.
•    Transitioned my team to a digital-first strategy and increased video production 10x.
•    Mastered Youtube best practices and Google Analytics to drive effectiveness.

Arnold Worldwide, Freelance Copywriter
July 2017 to January 2018 
•    Launched content that introduced international brand, Santander Bank to North America.
•    Wrote direct marketing copy for Carnival Cruise Lines.
•    Worked with Mailchimp to A/B test marketing initiatives.

Hill Holliday, Copywriter
September 2014 to July 2017
•    Created engaging in-store and out-of-home experiences for Dunkin’ Donuts.
•    Managed and directed content for Liberty Mutual’s B2B social media audience.
•    Analyzed social media performance metrics and automated processes using Hootsuite.

Martin Agency, Copywriter Intern
January 2014 to September 2014
•    Scripted digital videos and social media content for Cool Whip and Moen faucets.
•    Collaborated with R&D teams on interactive work for Universal Music Group.
•    Attained proficiency in Microsoft Excel for financial planning and Python for coding.  


SUPERLATIVES


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Young Lions / Digital - 2015 bronze
︎ Hatch Award / Dunkin’ Donuts - 2016 silver