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CREDENTIALS
Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024
M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee
B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013
Experience
Digitas / GroupeConnect
Senior Copywriter / May 2022 to present
• Writes compelling copy for digital assets and landing pages.
• Partners with other agencies to bring the best creative to clients.
Virginia Commonwealth University / University Marketing
Senior Copywriter / December 2017 to May 2022
• Led the university marketing and recruitment campaigns.
• Drove conversions by creating cohesive brand messaging.
Arnold Worldwide
Freelance Copywriter / July 2017 to December 2017
• Launched an international banking brand into domestic markets.
• Boosted customer acquisition with engaging digital content.
Hill Holliday
Copywriter / September 2014 to July 2017
• Enhanced consumer experiences through digital and in-store communications.
• Developed brand guidelines for national and international clients.
Martin Agency
Copywriter Intern / January 2014 to September 2014
• Excelled at creative presentations and client pitches.
• Strategically crafted messaging for digital video and social media.
SUPERLATIVES
︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
︎ Young Lions / Digital - 2015 bronze