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CREDENTIALS
Massachusetts Institute of Technology, Professional Certificate in Digital Transformation
April 2023 to April 2024
Virginia Commonwealth University, M.B.A. Business Innovation
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee
Virginia Commonwealth University, B.S. Creative Advertising
August 2008 to May 2013
Experience
Material+, Senior Copywriter from February 2025 to present
Builds thought leadership for Microsoft by writing e-books and sharable content.
Launches websites for an innovative age verification system to prevent underage sales.
Composes valuable onboarding guides for Comerica Bank employees and sales teams.
Publicis Groupe, Senior Copywriter from May 2022 to February 2025
Developed strategic campaigns for clients like Bank of America, Walmart and Visa.
Specialized in brand development, user experience and artificial intelligence.
Seamlessly worked across departments using Figma and Jira.
VCU Enterprise Marketing, Senior Copywriter from December 2017 to May 2022
Led the university's brand messaging to drive recruitment.
Transitioned my team to a digital-first strategy and increased video production 10x.
Mastered Youtube best practices and Google Analytics to drive effectiveness.
Arnold Worldwide, Freelance Copywriter from July 2017 to January 2018
Launched content that introduced international brand, Santander Bank to North America.
Wrote direct marketing copy for Carnival Cruise Lines.
Worked with Mailchimp to A/B test marketing initiatives.
Hill Holliday, Copywriter from September 2014 to July 2017
Created engaging in-store and out-of-home experiences for Dunkin’ Donuts.
Managed and directed content for Liberty Mutual’s B2B social media audience.
Analyzed social media performance metrics and automated processes using Hootsuite.
Martin Agency, Copywriter Intern from January 2014 to September 2014
Scripted digital videos and social media content for Cool Whip and Moen faucets.
Collaborated with R&D teams on interactive work for Universal Music Group.
Attained proficiency in Microsoft Excel for financial planning and Python for coding.
SUPERLATIVES
︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Young Lions / Digital - 2015 bronze
︎ Hatch Award / Dunkin’ Donuts - 2016 silver