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CREDENTIALS


Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024

M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013

Experience


Publicis Groupe, Senior Copywriter
May 2022 to present
•    Develops strategic campaigns for clients like Bank of America, Walmart and Visa.
•    Specializes in brand development, user experience and artificial intelligence.
•    Seamlessly works across departments using Figma and Jira.


VCU Enterprise Marketing and Communications, Senior Copywriter
December 2017 to May 2022
•    Led the university's brand messaging to drive recruitment.
•    Transitioned my team to a digital-first strategy and increased video production 10x.
•    Mastered Youtube best practices and Google Analytics to drive effectiveness.

Arnold Worldwide, Freelance Copywriter
July 2017 to January 2018 
•    Launched content that introduced international brand, Santander Bank to North America.
•    Wrote direct marketing copy for Carnival Cruise Lines.
•    Worked with Mailchimp to A/B test marketing initiatives.

Hill Holliday, Copywriter
September 2014 to July 2017
•    Created engaging in-store and out-of-home experiences for Dunkin’ Donuts.
•    Managed and directed content for Liberty Mutual’s B2B social media audience.
•    Analyzed social media performance metrics and automated processes using Hootsuite.

Martin Agency, Copywriter Intern
January 2014 to September 2014
•    Scripted digital videos and social media content for Cool Whip and Moen faucets.
•    Collaborated with R&D teams on interactive work for Universal Music Group.
•    Attained proficiency in Microsoft Excel for financial planning and Python for coding.  


SUPERLATIVES


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Young Lions / Digital - 2015 bronze
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
In response to a One Show brief, my partner and I innovated the highway system with support from Spotify, to make driving even safer and more enjoyable for music lovers everwhere. Our novel solution implements wifi nodes aloong congested highways to allow uncomprimised connection to your favorite tunes.