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CREDENTIALS
Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024
M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee
B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013
Experience
Publicis Groupe, Senior Copywriter
May 2022 to present
• Develops strategic brand campaigns for clients like Bank of America, Walmart and USAA.
• Specializes in User Interface, User Experience and Artificial Intelligence.
VCU Enterprise Marketing and Communications, Senior Copywriter
December 2017 to May 2022
• Led the university's brand messaging to drive recruitment.
• Transitioned my team to a digital-first strategy. Increased video production 10x.
Arnold Worldwide, Freelance Copywriter
July 2017 to January 2018
• Launched the campaign that introduced Santander Bank to North America.
• Wrote direct marketing copy for Carnival Cruise Lines.
Hill Holliday, Copywriter
September 2014 to July 2017
• Boosted brand affinity through in-store and out-of-home consumer experiences for Dunkin’ Donuts.
• Managed and directed social media content for Liberty Mutual’s B2B audiences.
Martin Agency, Copywriter Intern
January 2014 to September 2014
• Collaborated with R&D to create interactive events and social media campaigns
• Expanded new markets through digital campaigns and content for Universal Music Group, Cool Whip, Moen
SUPERLATIVES
︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
︎ Young Lions / Digital - 2015 bronze