Walmart AI Training
Black Friday is a big deal for retailers like Walmart. To capitalize on the event, my team and I were tasked to create AI-driven dynamic paid social content that would drive sales and deliver a Black Friday and Cyber Monday shopping experience like only Walmart can.
We offered incredible savings, ontop of Walmart’s Every Day Low Prices, to showcase the hottest holiday gifts—all with an easy and convenient experience.
The ask: develop over 130 digital assets
Existing Prompt Guidance
During Kickoff, we discovered the brand was using a zero-shot prompt structure. The model relied entirely on pre-trained knowledge. This was their prompt:Use the text that I'll provide to create unique 50-character headlines:
“Big savings on thousands of must-have gifts. Check off your list fast with thousands of savings on gifts for everyone’s list.”
Existing Prompt Results
Unbeatable Deals on Top Gifts 🎁 Hurry!🚀 Speedy Gift Savings for All!
Save Big on Gifts - Please All Lists! 🛍️
💰 Massive Discounts on Must-Have Gifts
Thousands of Gift Savings Await! 🎉
Your Gift List Sorted - Save Now! 🎁
Slash Prices on Gifts for Everyone 🛒
Ultimate Gift Savings - Don't Miss Out! 😍
Win at Gifting: Huge Deals Await! 🏆
🎁 Save a Bundle on Your Gift List
Much Savings, Such Gifts! 🎁 Wow! 🐶
Gift Deals Got Us Like 🤑 Hurry Up!
Can Has Big Savings? Yes, Plz! 🎁😺
💰 Epic Gift Discounts, No Regrets!
Keep Calm & Save on Gifts, Y'all 🛍️
Y U No Buy Gifts on Sale? 🤔
Brace Yourselves, Gift Savings Are Coming 🎉
Mind-Blown 💥 Huge Savings on Gifts!
That Feeling When Gift Prices Drop 😎
🎁 1 Does Not Simply Miss Gift Savings
The results were not pulling weight, so I retrained the AI with my own copy examples
To-do list, done, with gifts under $25
Gifts that get the upvote for under $25
Joy to the world with gifts under $25
Holiday magic in a “click” with gifts under $25
Next level gift-giving under $25
All the best gifts. All under $25
"OMG" reactions. Not "OMG" prices.
In-demand. In stock. Under budget.
These gifts are too hot for the north pole
The gifts everyone’s posting about
Make old traditions feel brand new
Get the gifts that top their list
Go fashion-forward for less than $25
Saw it in your feed? Get it under $25.
Fashion under $25? Say less.
From the runway to your doorway, under $25
In style. In your cart. Under $25.
Fashion brands for the whole fam
Highly rated. Without high prices.
Score a 10/10 in fashionable gifting
Seasonal fashion brings all the feels
Get the drop on the latest holiday drip
Find the fashions in everyone’s feed
These savings get rave reviews
*Chef’s kiss* for less
Jingle all the way. Delivered right on time.
Less $$$. More YAAAS.
Swipe right on budget-friendly feasts.
My retrained model improved results and provided a foundation for future work
Shop on “easy mode” with gifts under $25
Get five-star gifts under $25
Priceless reactions for under $25
Gifts under $25. Delivered right on time.
Go all-in on gifts under $25
Gifts they’ll love for $25 and under
Hard to find gifts. Easy to love prices.
Make lasting memories with the latest trends
Skip the rush. Ship the gifts.
Great gifts at record speed with just a click
New ways to make your holidays epic
Find gifts they REALLY want
Fashion without the frazzle for under $25
Score the hottest holiday fashions under $25
Enjoy the cozy feeling of gifts under $25
Holiday wardrobe upgrades under $25
Indulge your holiday spirit with styles under $25
Stylish gifts they’ll love. $25 and under.
Gift the latest styles everyone is sure to love
Saving is always "in" fashion
Warm hearts with winter fashions
Seamless delivery on stylish gifts
The latest fashions, ASAP with delivery
Serious savings on stylish gifts
Save coin on the latest fashions
Make holiday magic look easy
Effortless holiday entertaining
Spread holiday cheer with unbeatable prices
Meals that bring EVERYONE together
Party prep in no time. With delivery.
Big holiday meals and gatherings for less
Everything you need to gather around the table
90% Improved alignment with Brand voice
The results were impressive. AI output went from 5% to a 95% approval rate.To see more work, drop me a line.
781 - 242 - 2283
Experience
Material+, Senior Copywriter from February 2025 to present
Builds thought leadership for Microsoft by writing e-books and sharable content.
Launches websites for an innovative age verification system to prevent underage sales.
Composes valuable onboarding guides for Comerica Bank employees and sales teams.
Publicis Groupe, Senior Copywriter from May 2022 to February 2025
Developed strategic campaigns for clients like Bank of America, Walmart and Visa.
Specialized in brand development, user experience and artificial intelligence.
Seamlessly worked across departments using Figma and Jira.
VCU Enterprise Marketing, Senior Copywriter from December 2017 to May 2022
Led the university's brand messaging to drive recruitment.
Transitioned my team to a digital-first strategy and increased video production 10x.
Mastered Youtube best practices and Google Analytics to drive effectiveness.
Arnold Worldwide, Freelance Copywriter from July 2017 to January 2018
Launched content that introduced Santander Bank to North America.
Wrote direct marketing copy for Carnival Cruise Lines.
Worked with Mailchimp to A/B test marketing initiatives.
Hill Holliday, Copywriter from September 2014 to July 2017
Created engaging in-store and out-of-home experiences for Dunkin’ Donuts.
Managed and directed content for Liberty Mutual’s B2B social media audience.
Analyzed social media performance metrics and automated processes using Hootsuite.
Martin Agency, Copywriter Intern from January 2014 to September 2014
Scripted digital videos and social media content for Cool Whip and Moen faucets.
Collaborated with R&D teams on interactive work for Universal Music Group.
Attained proficiency in Microsoft Excel for financial planning and Python for coding.
CREDENTIALS
Massachusetts Institute of Technology, Professional Certificate in Digital Transformation
April 2023 to April 2024
Virginia Commonwealth University, M.B.A. Business Innovation
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee
Virginia Commonwealth University, B.S. Creative Advertising
August 2008 to May 2013
SUPERLATIVES
︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Young Lions / Digital - 2015 bronze
︎ Hatch Award / Dunkin’ Donuts - 2016 silver