Professional Certificate in Digital Transformation
Massachusetts Institute of Technology April 2023 to April 2024
M.B.A. Business Innovation Virginia Commonwealth University August 2018 to May 2022
*2021 Communications Chair for Graduate School
B.A. Creative Advertising Virginia Commonwealth University August 2008 to May 2013
Publicis Groupe, Senior Copywriter May 2022 to present • Develops strategic brand campaigns for clients like Bank of America, Walmart and USAA. • Specializes in User Interface, User Experience and Artificial Intelligence.
VCU Enterprise Marketing and Communications, Senior Copywriter December 2017 to May 2022
• Led the university's brand messaging to drive recruitment.
• Transitioned my team to a digital-first strategy. Increased video production 10x.
Worldwide, Freelance Copywriter July 2017 to January 2018
• Launched the campaign that introduced Santander Bank to North America.
• Wrote direct marketing copy for Carnival Cruise Lines.
Holliday, Copywriter September 2014 to July 2017
• Boosted brand affinity through in-store and out-of-home consumer experiences for Dunkin’ Donuts.
• Managed and directed social media content for Liberty Mutual’s B2B audiences.
Agency, Copywriter Intern January 2014 to September 2014
• Collaborated with R&D to create interactive events and social media campaigns
• Expanded new markets through digital campaigns and content for Universal Music Group, Cool Whip, Moen