︎








Using
Machines
to connect
humans



My focus on innovative consumer experiences and digital strategy helps brands grow their reach.  ︎Contact me




︎︎︎

I Bring a trifecta of talents:


CREATIVITY

I am a linguistic engineer with the proven ability to produce innovative solutions. I bring more than a decade of experience working with top global brands, such as Visa, Walmart, Hewlett Packard and Lenovo.
BUSINESS

I combine creative thinking and executive-level business acumen. While earning my Master of Business Administration, I excelled in brand strategy, market analytics, forecasting and corporate entrepreneurship.
TECHNOLOGY

I help organizations enhance their digital transformation strategies. I have experience implementing novel AI solutions and governance frameworks, from both MIT and my professional background. 

︎See the resume




Hewlett Packard Enterprise


Hewlett Packard Enterprises asked me and my team to create a unified system of banners, images, headlines and a campaign toolkit that can easily be scaled and produced across various sizes and languages by the HPE internal design team.

The solution we developed allows the look, feel and messaging of the campaign to expand beyond existing assets—engaging consumers in new ways.

︎See the work



Virginia Commonwealth University



As the head writer, I discovered new ways to connect with a diverse audience. I successfully improved creative efficiencies—developing an innovate process that increased video production 9x.  

︎See the work






Santander Bank




Being a bank doesn't mean being a jerk. To introduce Spanish bank brand Santander to the U.S. market, I developed a campaign about how respect adds up.


︎See the work







To see more work, drop me a line.



781 - 242 - 2283


CREDENTIALS


Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024

M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013

Experience


Publicis Groupe, Senior Copywriter
May 2022 to present
•    Develops strategic campaigns for clients like Bank of America, Walmart and Visa.
•    Specializes in brand development, user experience and artificial intelligence.
•    Seamlessly works across departments using Figma and Jira.


VCU Enterprise Marketing and Communications, Senior Copywriter
December 2017 to May 2022
•    Led the university's brand messaging to drive recruitment.
•    Transitioned my team to a digital-first strategy and increased video production 10x.
•    Mastered Youtube best practices and Google Analytics to drive effectiveness.

Arnold Worldwide, Freelance Copywriter
July 2017 to January 2018 
•    Launched content that introduced international brand, Santander Bank to North America.
•    Wrote direct marketing copy for Carnival Cruise Lines.
•    Worked with Mailchimp to A/B test marketing initiatives.

Hill Holliday, Copywriter
September 2014 to July 2017
•    Created engaging in-store and out-of-home experiences for Dunkin’ Donuts.
•    Managed and directed content for Liberty Mutual’s B2B social media audience.
•    Analyzed social media performance metrics and automated processes using Hootsuite.

Martin Agency, Copywriter Intern
January 2014 to September 2014
•    Scripted digital videos and social media content for Cool Whip and Moen faucets.
•    Collaborated with R&D teams on interactive work for Universal Music Group.
•    Attained proficiency in Microsoft Excel for financial planning and Python for coding.  


SUPERLATIVES


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Young Lions / Digital - 2015 bronze
︎ Hatch Award / Dunkin’ Donuts - 2016 silver