︎

Using
Machines
to connect
humans


I’m a strategic copywriter with expertise in AI-driven marketing and digital innovation. I am comfortable working across a range of projects, from creative ideation to technologic implimentation. I enjoy bringing brands and consumers together in authentic and compelling ways.

︎Contact me

A gradient of experiences

CREATIVITY
I have over ten years of experience working with top brands, including Microsoft, Visa, Walmart, Hewlett Packard, Bank of America, and Lenovo.
BUSINESS
While earning my M.B.A., I excelled in brand strategy, market analytics, forecasting and corporate entrepreneurship.
TECHNOLOGY
I am certified in digital transformation, with experience implementing novel AI solutions and governance frameworks.

︎See the resume



Walmart AI Training

 
Black Friday is a big deal for retailers like Walmart. To celebrate the event, my team and I were asked to create an AI-driven, dynamic, paid social campaign that would drive sales.

We offered incredible savings and showcased the hottest holiday gifts. All while delivering a unique Black Friday and Cyber Monday shopping experience.

︎See the work



Hewlett Packard Enterprise


Hewlett Packard Enterprises contacted my team to create a unified system of banners, images, headlines and a campaign toolkit that can easily be translated, scaled, and multiplied across various sizes.

The solution we developed allows the look, feel and messaging of the campaign to expand beyond existing assets into physical experiences.

︎See the work



Virginia Commonwealth University



VCU receives over 18,000 applications annually from students seeking a unique combination of education, creativity, research, and community impact.

As the head writer, I successfully improved creative efficiencies and developed an innovative process that increased video production 9x.

︎See the work



To see more work, drop me a line.



781 - 242 - 2283

Experience


Material, Senior Copywriter from February 2025 to present
Builds thought leadership for Microsoft by writing e-books and sharable content.
Launches websites for an innovative age verification system to prevent underage sales.
Composes valuable onboarding guides for Comerica Bank employees and sales teams.

Publicis Groupe, Senior Copywriter from May 2022 to February 2025
Developed strategic campaigns for clients like Bank of America, Walmart and Visa.
Specialized in brand development, user experience and artificial intelligence.
Seamlessly worked across departments using Figma and Jira.

VCU Enterprise Marketing, Senior Copywriter from December 2017 to May 2022
 Led the university's brand messaging to drive recruitment.
Transitioned my team to a digital-first strategy and increased video production 10x.
Mastered Youtube best practices and Google Analytics to drive effectiveness.

Arnold Worldwide, Freelance Copywriter from July 2017 to January 2018 
 Launched content that introduced Santander Bank to North America.
Wrote direct marketing copy for Carnival Cruise Lines.
Worked with Mailchimp to A/B test marketing initiatives.

Hill Holliday, Copywriter from September 2014 to July 2017
Created engaging in-store and out-of-home experiences for Dunkin’ Donuts.
Managed and directed content for Liberty Mutual’s B2B social media audience.
Analyzed social media performance metrics and automated processes using Hootsuite.

Martin Agency, Copywriter Intern from January 2014 to September 2014
Scripted digital videos and social media content for Cool Whip and Moen faucets.
Collaborated with R&D teams on interactive work for Universal Music Group.
Attained proficiency in Microsoft Excel for financial planning and Python for coding.  


CREDENTIALS


Massachusetts Institute of Technology, Professional Certificate in Digital Transformation
April 2023 to April 2024

Virginia Commonwealth University, M.B.A. Business Innovation
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

Virginia Commonwealth University, B.S. Creative Advertising
August 2008 to May 2013

SUPERLATIVES


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Young Lions / Digital - 2015 bronze
︎ Hatch Award / Dunkin’ Donuts - 2016 silver