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Edward
writes
words.

︎Contact me





︎︎︎

Test my skills:

CREATIVITY

I am a linguistic engineer with the proven ability to solve diverse challenges with innovative concepts.

Business

I boost effectiveness with strengths in brand strategy, data analytics and corporate entrepreneurship.

Technology

I bring ideas to life, using digital platforms to improve user experience and connect people in new ways.


︎See the resume




Remix Artist Collective



This project was a cult-inspired dream come true. I helped write, produce and design this music video and interactive social media campaign.


︎See the work




Dunkin’ Donuts




I energized customer engagement with digital content, pop-up concerts and interactive event signage that brought the most epic coffee breaks to major cities around the country.  


︎See the work






Santander Bank




Being a bank doesn't mean being a jerk. To introduce Spanish bank brand Santander to the U.S. market, I developed a campaign about how respect adds up.



︎See the work



To see more work, drop me a line.



781 - 242 - 2283


CREDENTIALS


M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013

Experience


Digitas / GroupeConnect
Senior Copywriter / May 2022 to present
 •    Writes compelling copy for digital assets and landing pages.
•    Partners with other agencies to bring the best creative to clients.

Virginia Commonwealth University / University Marketing
Senior Copywriter / December 2017 to May 2022
 •    Led the university marketing and recruitment campaigns.
•    Drove conversions by creating cohesive brand messaging.

Arnold Worldwide
Freelance Copywriter / July 2017 to December 2017
•    Launched an international banking brand into domestic markets.
•    Boosted customer acquisition with engaging digital content.

Hill Holliday
Copywriter / September 2014 to July 2017
•    Enhanced consumer experiences through digital and in-store communications.
•    Developed brand guidelines for national and international clients.  

Martin Agency
Copywriter Intern / January 2014 to September 2014
•    Excelled at creative presentations and client pitches.
•    Strategically crafted messaging for digital video and social media.


SUPERLATIVES


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018 shortlist
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
︎ Young Lions / Digital - 2015 bronze