Santander Bank

Being a bank doesn't mean being a jerk. To introduce Spanish bank brand Santander to the U.S. market, we developed a campaign about how respect adds up.

Common expressions drew attention to the ways banks screw people over.

Pre-roll video showed viewers respect before serving content

On social we shared the effects of respect

To see more work, drop me a line.

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Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024

M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022

*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013


Digitas / GroupeConnect
Senior Copywriter / May 2022 to present
•    Writes compelling copy for digital assets and landing pages.
•    Partners with other agencies to bring the best creative to clients.

Virginia Commonwealth University / University Marketing
Senior Copywriter / December 2017 to May 2022
•    Led the university marketing and recruitment campaigns.
•    Drove conversions by creating cohesive brand messaging.

Arnold Worldwide
Freelance Copywriter / July 2017 to December 2017

•    Launched an international banking brand into domestic markets.
•    Boosted customer acquisition with engaging digital content.

Hill Holliday
Copywriter / September 2014 to July 2017

•    Enhanced consumer experiences through digital and in-store communications.
•    Developed brand guidelines for national and international clients.  

Martin Agency
Copywriter Intern / January 2014 to September 2014
•    Excelled at creative presentations and client pitches.
•    Strategically crafted messaging for digital video and social media.


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
︎ Young Lions / Digital - 2015 bronze