Santander Bank

Being a bank doesn't mean being a jerk. To introduce Spanish bank brand Santander to the U.S. market, we developed a campaign about how respect adds up.

Common expressions drew attention to the ways banks screw people over.

Pre-roll video showed viewers respect before serving content

On social we shared the effects of respect

To see more work, drop me a line.

781 - 242 - 2283


Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024

M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013


Publicis Groupe, Senior Copywriter
May 2022 to present
•    Develops strategic brand campaigns for clients like Bank of America, Walmart and USAA.
•    Specializes in User Interface, User Experience and Artificial Intelligence.

VCU Enterprise Marketing and Communications, Senior Copywriter
December 2017 to May 2022
•    Led the university's brand messaging to drive recruitment.
•    Transitioned my team to a digital-first strategy. Increased video production 10x.

Arnold Worldwide, Freelance Copywriter
July 2017 to January 2018 
•    Launched the campaign that introduced Santander Bank to North America.
•    Wrote direct marketing copy for Carnival Cruise Lines.

Hill Holliday, Copywriter
September 2014 to July 2017
•    Boosted brand affinity through in-store and out-of-home consumer experiences for Dunkin’ Donuts.
•    Managed and directed social media content for Liberty Mutual’s B2B audiences.

Martin Agency, Copywriter Intern
January 2014 to September 2014
•    Collaborated with R&D to create interactive events and social media campaigns
•    Expanded new markets through digital campaigns and content for Universal Music Group, Cool Whip, Moen  


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
︎ Young Lions / Digital - 2015 bronze