Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024
M.B.A. Business Innovation Virginia Commonwealth University August 2018 to May 2022
*2021 Communications Chair for Graduate School
B.A. Creative Advertising Virginia Commonwealth University August 2008 to May 2013
Digitas / GroupeConnect Senior Copywriter / May 2022 to present • Writes compelling copy for digital assets and landing pages. • Partners with other agencies to bring the best creative to clients.
Commonwealth University / University Marketing Senior Copywriter / December 2017 to May 2022
• Led the university marketing and recruitment campaigns.
• Drove conversions by creating cohesive brand messaging.
Worldwide Freelance Copywriter / July 2017 to December 2017
• Launched an international banking brand into domestic markets.
• Boosted customer acquisition with engaging digital content.
Holliday Copywriter / September 2014 to July 2017
• Enhanced consumer experiences through digital and in-store communications.
• Developed brand guidelines for national and international clients.
Agency Copywriter Intern / January 2014 to September 2014 • Excelled at creative presentations and client pitches.
• Strategically crafted messaging for digital video and social media.