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Hewlett Packard Enterprise


My favorite part of this project was getting to work with colleagues from around the world. We produced a brilliant campaign that introduced a repeatable branding structure, capable of bringing our message to a global scale.

We took over the Las Vegas Sphere, Times Square, the Wall Street Journal, plus about a million co-branded OOH pieces and awareness banners.

“the best work Publicis has done for us”

- Jim Jackson, Hewlett Packard Chief Marketing Officer

We Built A campaign to Showcase HPE’s Artificial Intelligence Capabilities

Click to watch the video with audio

I used a literary device to create
a repeatable process

We vetted the framework across Our Messaging MatrIX

The structure translatred easily to co-branded partnerships

We designed a takeover for Chase Center, in San Francisco

I wrote a speech for CEO, Antonio Neri, Delivered in the vegas sphere

Click to watch the video with audio

















“As we stand on the cusp of an AI revolution, our ambition knows no bounds; It drives us to reach for the stars, to solve the unsolvable, and to transform mere ideas into tangible reality. At HPE, 63,000 people wake up every morning with the goal of helping you realize your ambition:

We’re helping BMW go fully electric; Re-imagining their entire manufacturing process and training autonomous vehicles to transport us into the future.
We’re leveraging consumer data in ways that evolve San Francisco’s Chase Center; from a place where games are played, into the place where sports memories are made.

But ambition alone is not enough. It needs a catalyst—a force that amplifies its impact and propels it forward. Technology is that catalyst. It's the bridge between aspiration and achievement.

That’s why we’re thrilled to partner with NVIDIA. In this digital age, data is the rocket fuel for our ambitions. Working together, our data-driven solutions will empower businesses to extract insights, predict trends, and make informed decisions. From personalized medicine to climate modeling, we will transform industries.

Imagine a world where AI augments our intelligence, where supercomputers crunch complex problems in seconds. HPE's AI-first approach is revolutionizing industries—whether it's space exploration or supply chain optimization. We're turning the unimaginable into the achievable.

So, let us embrace technology; Not as a tool, but as a force that unlocks our human ambitions. Because we believe that intelligence has no limits and ambition will get you exactly where you want to go.”




To see more work, drop me a line.



781 - 242 - 2283


CREDENTIALS


Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024

M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013

Experience


Publicis Groupe, Senior Copywriter
May 2022 to present
•    Develops strategic campaigns for clients like Bank of America, Walmart and Visa.
•    Specializes in brand development, user experience and artificial intelligence.
•    Seamlessly works across departments using Figma and Jira.


VCU Enterprise Marketing and Communications, Senior Copywriter
December 2017 to May 2022
•    Led the university's brand messaging to drive recruitment.
•    Transitioned my team to a digital-first strategy and increased video production 10x.
•    Mastered Youtube best practices and Google Analytics to drive effectiveness.

Arnold Worldwide, Freelance Copywriter
July 2017 to January 2018 
•    Launched content that introduced international brand, Santander Bank to North America.
•    Wrote direct marketing copy for Carnival Cruise Lines.
•    Worked with Mailchimp to A/B test marketing initiatives.

Hill Holliday, Copywriter
September 2014 to July 2017
•    Created engaging in-store and out-of-home experiences for Dunkin’ Donuts.
•    Managed and directed content for Liberty Mutual’s B2B social media audience.
•    Analyzed social media performance metrics and automated processes using Hootsuite.

Martin Agency, Copywriter Intern
January 2014 to September 2014
•    Scripted digital videos and social media content for Cool Whip and Moen faucets.
•    Collaborated with R&D teams on interactive work for Universal Music Group.
•    Attained proficiency in Microsoft Excel for financial planning and Python for coding.  


SUPERLATIVES


︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Young Lions / Digital - 2015 bronze
︎ Hatch Award / Dunkin’ Donuts - 2016 silver