Dunkin' Donuts — Edward Beckwith

CREDENTIALS

Professional Certificate in Digital Transformation
Massachusetts Institute of Technology
April 2023 to April 2024

M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee

B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013

Experience

Publicis Groupe, Senior Copywriter
May 2022 to present
• Develops strategic brand campaigns for clients like Bank of America, Walmart and USAA.
• Specializes in User Interface, User Experience and Artificial Intelligence.

VCU Enterprise Marketing and Communications, Senior Copywriter
December 2017 to May 2022
• Led the university's brand messaging to drive recruitment.
• Transitioned my team to a digital-first strategy. Increased video production 10x.

Arnold Worldwide, Freelance Copywriter
July 2017 to January 2018
• Launched the campaign that introduced Santander Bank to North America.
• Wrote direct marketing copy for Carnival Cruise Lines.

Hill Holliday, Copywriter
September 2014 to July 2017
• Boosted brand affinity through in-store and out-of-home consumer experiences for Dunkin’ Donuts.
• Managed and directed social media content for Liberty Mutual’s B2B audiences.

Martin Agency, Copywriter Intern
January 2014 to September 2014
• Collaborated with R&D to create interactive events and social media campaigns
• Expanded new markets through digital campaigns and content for Universal Music Group, Cool Whip, Moen

SUPERLATIVES

︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
︎ Young Lions / Digital - 2015 bronze

Dunkin’ Donuts

We teased each concert and shared on social.

We Interviewed Musicians

We Created Playable Posters

We worked with Christylez Bacon to Turn treats into tunes

Watch the case study

To see more work, drop me a line.

CREDENTIALS

Experience

SUPERLATIVES