The music video was twisty.
Our hero Andre is lured from a group meeting into a cult, reveals himself as an informant, then turns on his fellow police officers — proving his alegiance with the cult all along.︎See the full video with audio
The social conept was twisted.
Forgo social media to gain access into The Collective. The campaign allowed users to experience what it feels like to leave their family, friends and identities behind.Users exchanged their identities for anonymity to earn exclusive daily content and merchandise.
Watch the full video with sound
To see more work, drop me a line.
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CREDENTIALS
M.B.A. Business Innovation
Virginia Commonwealth University
August 2018 to May 2022
*2021 Communications Chair for Graduate School Executive Committee
B.A. Creative Advertising
Virginia Commonwealth University
August 2008 to May 2013
Experience
Digitas / GroupeConnect
Senior Copywriter / May 2022 to present
• Writes compelling copy for digital assets and landing pages.
• Partners with other agencies to bring the best creative to clients.
Virginia Commonwealth University / University Marketing
Senior Copywriter / December 2017 to May 2022
• Led the university marketing and recruitment campaigns.
• Drove conversions by creating cohesive brand messaging.
Arnold Worldwide
Freelance Copywriter / July 2017 to December 2017
• Launched an international banking brand into domestic markets.
• Boosted customer acquisition with engaging digital content.
Hill Holliday
Copywriter / September 2014 to July 2017
• Enhanced consumer experiences through digital and in-store communications.
• Developed brand guidelines for national and international clients.
Martin Agency
Copywriter Intern / January 2014 to September 2014
• Excelled at creative presentations and client pitches.
• Strategically crafted messaging for digital video and social media.
SUPERLATIVES
︎ BC Sprint / Coors Light - 2020 winner
︎ One Show / Spotify - 2018 shortlist
︎ Hatch Award / Dunkin’ Donuts - 2016 silver
︎ Young Lions / Digital - 2015 bronze